Skiathos, the most famous island of the Sporades and one of the favorite Greek destinations throughout Europe, will be advertised in all London Underground trains.
Skiathos Hoteliers Association and the Municipality of Skiathos decided on a campaign that will not only cover the losses of the Thomas Cook bankruptcy but will also bring more Britons to the island.
The island will be advertised on the London Underground through a deal signed by the municipality and Paramount Pictures, according to an Athens-Macedonian News Agency report.
Skiathos will be promoted on all trains of the London Underground network for two weeks, from the 10th to the 23rd of February.